Who We Are
Built by people who've been in the seat.
About First90
First90 was built by a group of experienced nonprofit CEOs and executive directors who've navigated exactly what you're facing. We turned our hard-won frameworks into practical toolkits — so you don't have to figure it out alone.
Our founders have combined 30+ years of nonprofit leadership experience — leading organizations through transitions, guiding boards, managing inherited teams, and navigating every challenge that comes with stepping into an executive role. We've led nonprofits with $40M endowments, served on national philanthropy boards, and guided statewide foundations at the intersection of strategy and community impact.
We built First90 because we believe mission-driven organizations deserve mission-driven leadership — and that kind of leadership can be learned. The toolkits in our catalog are the guides we wish someone had handed us on day one.
30+
Combined Years in Nonprofit Leadership
$40M
Endowment Led as Executive Director
National
Philanthropy Board Service
What guides our work
Sector-specific wisdom
Nonprofit leadership has its own pressures — board dynamics, donor relationships, mission-versus-capacity tensions. Our toolkits are built from inside that reality, not from the outside looking in.
No-fluff clarity
Every toolkit is focused on what matters. Leaders leave with concrete actions, not just insight — a plan, not just a perspective.
Practical over theoretical
We challenge leaders to grow without making it feel abstract. The frameworks are honest, rigorous, and deeply practical — built from real decisions in real organizations.
Start with the tools
Practical frameworks, templates, and scripts built from 30+ years of real nonprofit leadership — starting at $49.